Advertising account planning: planning and managing strategic communication campaigns

By:

Kelly, Larry D

Contributor(s):

Material type:

TextPublication details: London and New York Routledge 2024Edition: 4thDescription: x, 276p. Includes indexISBN:

9781032164601

Subject(s):

Other classification:

X:513-8 R4

Item type:

Textbook

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textbook	Ratan Tata Library	Ratan Tata Library			X:513-8 R4 (Browse shelf(Opens below))					Available			RT1528285

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES.

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