Advertising and integrated brand promotion O'guinn T C; Allen C T

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TextLanguage: English Publication details: United Kingdom United Kingdom, Thomson South-Western 2002Edition: 3Description: 800pISBN:

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Textbook

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textbook	Faculty of Management Library	Faculty of Management Library			X:513 P2 (Browse shelf(Opens below))					Available			ML1266429

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