Strategic brand management : building, measuring and managing brand equity Keller K L
Material type:
TextLanguage: English Publication details: New Delhi New Delhi, Prentice Hall of India 2003Edition: 2Description: 788pISBN: - 81-203-2309-2
- X:512 P3
Textbook
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Textbook
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Faculty of Management Library | Faculty of Management Library | X:512 P3 (Browse shelf(Opens below)) | Available | ML1267534 |
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