Strategic brand management : creating and sustaining brand equity long term Kapeerer Hean-noel Au.
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TextLanguage: English Publication details: New Delhi New Delhi, Kogan Page 2005Edition: 2Description: 440pOther classification: - X:513 P5
Textbook
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Textbook
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Faculty of Management Library | Faculty of Management Library | X:513 P5 (Browse shelf(Opens below)) | Available | ML1348495 |
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Strategic brand management : creating and sustaining brand equity long term
APA
Kapeerer Hean-noel Au, . (2005). Strategic brand management : creating and sustaining brand equity long term. New Delhi: New Delhi, Kogan Page.
Chicago
Kapeerer Hean-noel Au, . 2005. Strategic brand management : creating and sustaining brand equity long term. New Delhi: New Delhi, Kogan Page.
Harvard
Kapeerer Hean-noel Au, . (2005). Strategic brand management : creating and sustaining brand equity long term. New Delhi: New Delhi, Kogan Page.
MLA
Kapeerer Hean-noel Au, . Strategic brand management : creating and sustaining brand equity long term. New Delhi: New Delhi, Kogan Page. 2005.
