Consumers, society and marketing: A sustainability perspective

By:

Mutum, Dilip S

Contributor(s):

Ghazali, Ezlika M [Co-author ]

Material type:

TextPublication details: Switzerland Springer 2023Description: xvii, 174 p. Includes bibliographical reference and indexISBN:

9783031393587

Other classification:

Summary: Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications.

Item type:

Textual

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textual	Ratan Tata Library	Ratan Tata Library								Available			RT1528479

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications.

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