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Selling and negotiation skills: A pragmatic approach

By: Material type: TextPublication details: London Routledge 2025Edition: 2ndDescription: xv, 322 p. Includes bibliographical reference and indexISBN:
  • 9781041034094
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Summary: This book offers a comprehensive guide to mastering essential selling and negotiation skills, giving a competitive advantage in today’s challenging business environment. It covers a wide range of negotiation strategies, tactics, and styles that are compatible with emerging business models and technologies. With businesses adapting to shifting consumer behaviour, the book focuses on sustainable, future-ready selling and negotiation approaches. Richly illustrated with real-life examples and business cases, it makes complex concepts easy to understand.
Item type: Textual
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Textual Ratan Tata Library Ratan Tata Library Available RT1585345

This book offers a comprehensive guide to mastering essential selling and negotiation skills, giving a competitive advantage in today’s challenging business environment. It covers a wide range of negotiation strategies, tactics, and styles that are compatible with emerging business models and technologies. With businesses adapting to shifting consumer behaviour, the book focuses on sustainable, future-ready selling and negotiation approaches. Richly illustrated with real-life examples and business cases, it makes complex concepts easy to understand.

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