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Consumer behavior Implications for marketing stra

By: Material type: TextLanguage: English Publication details: Boston Irwin 1992Edition: 5thDescription: xv,665p cmISBN:
  • 0256094098
Subject(s): DDC classification:
  • X:1:(S:44), M3;M2
Item type: General Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books Ratan Tata Library Ratan Tata Library X:1:(S:44) M3;M2 (Browse shelf(Opens below)) Available RT1052530

Bibliography chapterwise; Appendix: P640-656

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