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Marketing research : an applied orientation

Malhotra Naresh K

Marketing research : an applied orientation - 4 - New Delhi Prentice Hall of India 2004 - xxix,741p+v.p.

Appendix A1-A12p.; Index I1-I21p.

ISBN: 8120327446 (pbk) SL00859603

Standard No.: 188649

Source: Textual

Subjects--Topical Terms:
Marketing research
Operational research

Dewey Class. No.: B2T0bX:8B:f, P4;1

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