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Marketing models :

Lilien Gary L; Kotler Philip; Moorthy K Sridhar

Marketing models : - New Delhi Prentice hall of india 1992 - xv; 803p.

Appendix 599-716p.; Bibliography 717-778p.; Index 779-803p.

ISBN: 9788120314757 (pbk) SL01535460

Standard No.: 160514

Source: 1445, 21/10/2011, Ashutosh Technical Books Textual

Dewey Class. No.: X51, N2

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