Principles of marketing

Kotler Philip; Armstrong Gary

Principles of marketing - 10 - New Delhi Prentice hall of India 2004 - xxx,740p.

Reference R.1-14p.; Glossary G.1-12p.; Index I.1-19p.

8120323491 (pbk) SL0859478

186170

Textual


Marketing and society
Marketing environment
Marketing strategy
Marketing management

B2TX:8B, P4
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