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Advertising media planning: a brand management approach

Kelley Larry D. [et...al] Au.

Advertising media planning: a brand management approach Kelley Larry D. [et...al] Au. - 5th - New Delhi, USA Routledge 2023 - ix,301p.

ISBN: 978-1-032-19215-4

Source: TB

Subjects--Topical Terms:
EconomicsAdvertising

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