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Marketing analytics: Statistical tools for marketing behaviour using spss

De, Mesquita Jose Marcos Carvalho

Marketing analytics: Statistical tools for marketing behaviour using spss De, Mesquita Jose Marcos Carvalho; Kostelijk, Erik - New York Routledge 2022 - ix, 200p. ill.

ISBN: 9781032052199

Source: Textual

Subjects--Topical Terms:
Cluster analysis
Regression analysis
Operational Research

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