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Creating value with data analytics in marketing

Verhoef, Peter C

Creating value with data analytics in marketing Verhoef, Peter C...[et al.] - 2nd - Boca Raton Routledge 2022 - xxii, 314p. ill.

ISBN: 9780367819798

Source: Textual

Subjects--Topical Terms:
Data analytics
Data exploration
Operational Research

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