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ISBD view for Measuring advertising effectiveness

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Measuring advertising effectiveness

Lucas D B

Measuring advertising effectiveness Lucas D B - E E, Cliffs Prentice-Hall 1963 - 399p

Source: Textbook

Measuring advertising effectiveness

APA

Lucas D B, . (1963). Measuring advertising effectiveness. E: E, Cliffs Prentice-Hall.

Chicago

Lucas D B, . 1963. Measuring advertising effectiveness. E: E, Cliffs Prentice-Hall.

Harvard

Lucas D B, . (1963). Measuring advertising effectiveness. E: E, Cliffs Prentice-Hall.

MLA

Lucas D B, . Measuring advertising effectiveness. E: E, Cliffs Prentice-Hall. 1963.

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