Normal view MARC view ISBD view

Strategic Brand Management: Building, measuring, and managing brand equity

Keller Kevin Lane

Strategic Brand Management: Building, measuring, and managing brand equity Keller Kevin Lane - New Delhi New Delhi, Prentice-Hall 2003 - xxvii,788

ISBN: 81-203-2039-2

Source: Textbook

Place hold
Place recall
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)