From brand vision to brand evaluation: strategically building and sustaning brands
Chernatony L D
From brand vision to brand evaluation: strategically building and sustaning brands Chernatony L D - New Delhi New Delhi, Butterworth Heinemann 2001 - 293p
0-7506-4614-4
Textbook
From brand vision to brand evaluation: strategically building and sustaning brands Chernatony L D - New Delhi New Delhi, Butterworth Heinemann 2001 - 293p
0-7506-4614-4
Textbook