Adversiting promotion: Supplemental aspects of integrated marketing communication
Shimp T A
Adversiting promotion: Supplemental aspects of integrated marketing communication Shimp T A - Ed 5 - U U, S A Dryden Press 2000 - 674p
0-03-02113-1
Textbook
Adversiting promotion: Supplemental aspects of integrated marketing communication Shimp T A - Ed 5 - U U, S A Dryden Press 2000 - 674p
0-03-02113-1
Textbook