Strategic brand management: Building measuring and managing brand equity
Keller K L
Strategic brand management: Building measuring and managing brand equity Keller K L - New Jersey New Jersey, Prentice Hall 1998 - 633p
0-13-120115-8
Textbook
Strategic brand management: Building measuring and managing brand equity Keller K L - New Jersey New Jersey, Prentice Hall 1998 - 633p
0-13-120115-8
Textbook