Brand equity & advertising: Advertising's role in building strong brands

Biel A L

Brand equity & advertising: Advertising's role in building strong brands Biel A L; Aaker D A - London London, Lawrence Erlbaum Associates Publishers 1993 - 380p

Source: Textbook

Brand equity & advertising: Advertising's role in building strong brands

APA

Biel A L, . (1993). Brand equity & advertising: Advertising's role in building strong brands. London: London, Lawrence Erlbaum Associates Publishers.

Chicago

Biel A L, . 1993. Brand equity & advertising: Advertising's role in building strong brands. London: London, Lawrence Erlbaum Associates Publishers.

Harvard

Biel A L, . (1993). Brand equity & advertising: Advertising's role in building strong brands. London: London, Lawrence Erlbaum Associates Publishers.

MLA

Biel A L, . Brand equity & advertising: Advertising's role in building strong brands. London: London, Lawrence Erlbaum Associates Publishers. 1993.

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