Advertising, promotion and suplemental aspects of integrated marketing communications
Shimp T A
Advertising, promotion and suplemental aspects of integrated marketing communications Shimp T A - New York New York, Dryden 1997 - 560p
0-03-010352-5
Textbook
Advertising, promotion and suplemental aspects of integrated marketing communications Shimp T A - New York New York, Dryden 1997 - 560p
0-03-010352-5
Textbook