What's in a brand?: Building brand equity through advertising
Jones J P
What's in a brand?: Building brand equity through advertising Jones J P - New Delhi New Delhi, Tata McGraw-Hill publishing company ltd. 1998 - 335p
0-07-463201-9
Textbook
What's in a brand?: Building brand equity through advertising Jones J P - New Delhi New Delhi, Tata McGraw-Hill publishing company ltd. 1998 - 335p
0-07-463201-9
Textbook