Creating brand loyalty: management of power positioning and really agreat advertising
Czerniawski R D
Creating brand loyalty: management of power positioning and really agreat advertising Czerniawski R D; Maloney M W - New York New York, AMACOM 1999 - 298p
0-8144-0501-0
Textbook
Creating brand loyalty: management of power positioning and really agreat advertising Czerniawski R D; Maloney M W - New York New York, AMACOM 1999 - 298p
0-8144-0501-0
Textbook
