Promotional strategy ; Managing the marketing communications process
Engel J F
Promotional strategy ; Managing the marketing communications process Engel J F - 6 - Homewood Homewood, Richard D IRWIN 1987 - 637p
0-256-03643-8
Textbook
Promotional strategy ; Managing the marketing communications process Engel J F - 6 - Homewood Homewood, Richard D IRWIN 1987 - 637p
0-256-03643-8
Textbook
