Marketing research: Measurement and method
Tull D S
Marketing research: Measurement and method Tull D S; Hawkins D I - Ed 6 - New York New York, Macmillan Publications 1993 - 863p
Textbook
Marketing research: Measurement and method Tull D S; Hawkins D I - Ed 6 - New York New York, Macmillan Publications 1993 - 863p
Textbook
