Strategic brand management : Building, measuring and managing brand equity
Keller Kevin Lane
Strategic brand management : Building, measuring and managing brand equity Keller Kevin Lane - New Jersey New Jersey, Prentice Hall 1996 - v.
0-13-120115-8
Textbook
Strategic brand management : Building, measuring and managing brand equity Keller Kevin Lane - New Jersey New Jersey, Prentice Hall 1996 - v.
0-13-120115-8
Textbook