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ISBD view for Brand portfolio strategy

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Brand portfolio strategy

Aaker D A

Brand portfolio strategy Aaker D A - New York New York, Free 2004 - 348p

Source: Textbook

Brand portfolio strategy

APA

Aaker D A, . (2004). Brand portfolio strategy. New York: New York, Free.

Chicago

Aaker D A, . 2004. Brand portfolio strategy. New York: New York, Free.

Harvard

Aaker D A, . (2004). Brand portfolio strategy. New York: New York, Free.

MLA

Aaker D A, . Brand portfolio strategy. New York: New York, Free. 2004.

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