Strategic marketing management : planning, implementation and control
Wilson R M S
Strategic marketing management : planning, implementation and control Wilson R M S; Gilligan C - Amsterdam Amsterdam, Elsevier 2005 - 867p
0-7506-5938-6
Textbook
Strategic marketing management : planning, implementation and control Wilson R M S; Gilligan C - Amsterdam Amsterdam, Elsevier 2005 - 867p
0-7506-5938-6
Textbook
