Future of competition : co-creating unique value with customer
Prahalad C K
Future of competition : co-creating unique value with customer Prahalad C K; Ramaswamy V - India India, Harvard Business School 2004 - 256p
Textbook
Future of competition : co-creating unique value with customer Prahalad C K; Ramaswamy V - India India, Harvard Business School 2004 - 256p
Textbook
