Services marketing : people, technology, strategy
Lovelock C
Services marketing : people, technology, strategy Lovelock C; Wirtz J - N.D N.D, Pearson Education 2004 - 674p
81-7758-072-8
Textbook
Services marketing : people, technology, strategy Lovelock C; Wirtz J - N.D N.D, Pearson Education 2004 - 674p
81-7758-072-8
Textbook
