Marketing communications managment : concepts and theories, cases and practices
Copley P
Marketing communications managment : concepts and theories, cases and practices Copley P - Oxford Oxford, Buterworth-Heinemann 2004 - 433p
0-7506-5294-2
Textbook
Marketing communications managment : concepts and theories, cases and practices Copley P - Oxford Oxford, Buterworth-Heinemann 2004 - 433p
0-7506-5294-2
Textbook
