In serarch of a new logic for marketing : foundations of contemporary theory; In search of a new logic for marketing
Gronroos C
In serarch of a new logic for marketing : foundations of contemporary theory; In search of a new logic for marketing Gronroos C - New Jersey New Jersey, John Wiley 2007 - 223p
0-470-06127-8
Textbook
Marketing
In serarch of a new logic for marketing : foundations of contemporary theory; In search of a new logic for marketing Gronroos C - New Jersey New Jersey, John Wiley 2007 - 223p
0-470-06127-8
Textbook
Marketing