Global brand strategy: unlocking brand potential across countries, culture and markets
Gelder SV
Global brand strategy: unlocking brand potential across countries, culture and markets Gelder SV - London London, Kogan Page 2008 - 260p
0-7494-4213-1
Textbook
Branding Goverce
Global brand strategy: unlocking brand potential across countries, culture and markets Gelder SV - London London, Kogan Page 2008 - 260p
0-7494-4213-1
Textbook
Branding Goverce