Special issue- toward a better understanding of the role of value in markets and marketing
Vargo S L
Special issue- toward a better understanding of the role of value in markets and marketing Vargo S L; Lusch R F - United Kingdom United Kingdom, Emerald 2012
Textbook
Management
Special issue- toward a better understanding of the role of value in markets and marketing Vargo S L; Lusch R F - United Kingdom United Kingdom, Emerald 2012
Textbook
Management
