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Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World

Mishra, Anubhav.,

Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World by Anubhav Mishra and Tata Sai Vijay. - London: Routledge: 2024. - xvi,366p.

Agrawal, M., Backhaus, K., & Doorn, J. V..

ISBN: 9781032780962

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