Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
Mar¡a Rodr¡guez-Rabad n Benito
Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices - Taylor and Francis 2023
9781003310686
EBOOK
Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices - Taylor and Francis 2023
9781003310686
EBOOK
