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Market-led strategic change: transforming the process of going to market

Piercy Nigel F

Market-led strategic change: transforming the process of going to market - 5 - London Routledge 2017 - xx, 582p. ill. cm

Index 569-582p.

ISBN: 9780415834278 (pbk)

Standard No.: 197806

Source: 57, 09/03/2017, Aviva Books Company Textual

Subjects--Topical Terms:
Marketing management
Operational Research

Dewey Class. No.: X:74, Q7

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