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Handbook of marketing decision models

Wierenga Berend Ed.

Handbook of marketing decision models - New York Springer 2008 - x, 625p. cm. - International series in operations research and management science .

Includes bibliographical references.; Index 593-610p.; Bibliographies 615-625p.

ISBN: 9780387782126 (hbd)

Standard No.: 94683

Source: 2494, 08/02/2010, New India Book Agency Textbook

Subjects--Topical Terms:
E-Business
Electronic commerce
Enterpreneurship
Information systems applications
Economic-management science

Dewey Class. No.: B2T0b8Bg, P8 TOR

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