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Marketing research

Aaker David A

Marketing research - 10 - New Jersey Wiley 2011 - xvii, 701p. cm.

Includes bibliographical references.; Appendix A1-A6, 653-676p.; Glossary 677-687p.; Index 688-701p.

ISBN: 9780470524619 (pbk)

Standard No.: 110916

Source: 1580, 31/08/2010, Channel Publications Textual

Subjects--Topical Terms:
Marketing
Operational research

Dewey Class. No.: B2T0b8B:f, P7;Q1

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