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Marketing: Concepts and cases

Etzel Michael J

Marketing: Concepts and cases - 13 - New Delhi Tata McGraw Hill Company Limited 2005 - xxvii, 735p. ill. Includes CD-Rom cm.

Glossary G1-G14p.; Indexes I1-I25p.; References N1-N23p.

ISBN: 9780070600904 (pbk)

Standard No.: 84497

Source: 2003, 18/08/2009, New India Book Agency Textual

Subjects--Topical Terms:
Operation Research

Dewey Class. No.: B2TOb8B, P5

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