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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention

Hennig-Thurau Thorsten Ed.

Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention - Berlin Springer-Verlag 2000 - xvii, 459p. cm.

Includes bibliographical references.; Index 437-449p.

ISBN: 3540669426 (hbd)

Standard No.: 6597

Source: Shankar, Textual

Subjects--Topical Terms:
Relation ship marketing

Dewey Class. No.: B2T0b8B, P0

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