International marketing strategy: The country of origin effect on decision-making in practice
Pegan Giovanna
International marketing strategy: The country of origin effect on decision-making in practice - Switzerland Springer 2020 - xiii, 188p. Col. ill. cm - International series on advanced management studies ISSN 2366-8814 .
Included references
9783030335908 (hbk)
201984
1885, 16/12/2021, Bright Book Service Textual
Online channels and the country of origin
Strategic entry modes and country of origin effect
Operational Research
B2TobX:51, R0
International marketing strategy: The country of origin effect on decision-making in practice - Switzerland Springer 2020 - xiii, 188p. Col. ill. cm - International series on advanced management studies ISSN 2366-8814 .
Included references
9783030335908 (hbk)
201984
1885, 16/12/2021, Bright Book Service Textual
Online channels and the country of origin
Strategic entry modes and country of origin effect
Operational Research
B2TobX:51, R0