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Quantitative methods in marketing

Hooley Graham J

Quantitative methods in marketing - 2nd - London International Thomson Business Press 1999 - xv, 464p. cm.

Includes bibliographical references.; Index 454-464p.

ISBN: 186152417X (pbk)

Standard No.: 6656

Source: Narosa, Textual

Subjects--Topical Terms:
Quantitative methods

Dewey Class. No.: B2T0b8B, N9

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