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Principles of marketing engineering

Lilien Gary L

Principles of marketing engineering - 2 - USA DecisionPro, Inc 2013 - xv, 263p. ill. cm

Subject index 245-249p.; Company index 251-252p.p.; Name index 253-254p.; References 255-263p.

ISBN: 9780985764807 (pbk)

Standard No.: 197969

Source: 790, 12/09/2017, Total Books India Textual

Subjects--Topical Terms:
Forecasting
Marketing mix
Positioning
Segmentation and targeting
Operational Research

Dewey Class. No.: B2T0b8B, Q3

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