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Customer equity

Blattberg Robert, and others

Customer equity - Boston Harvard Business School Press 2001 - xix;228p cm.

Appendix p209-212

ISBN: 0875847641 (`) 1308.21

Source: 1599, 15/07/2005, PT General Book

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: X:51-8, P1

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