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Advertising communications promotion management

Percy Lary

Advertising communications promotion management - Boston Irwin McGraw Hill 1998 - xvi, 640p cm. - McGraw Hill Series in Marketing .

Appendix: P 611-23; Published previously as Advertising and Promotion Management

ISBN: 007053943X

Source: General Book

Subjects--Topical Terms:
Advertising

Dewey Class. No.: X:513, M7;N8/TD1

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