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Basic marketing A global managerial approach

McCarthy E Jerome

Basic marketing A global managerial approach - 13 - Boston McGraw Hill 1996 - xxiv, 791p cm. - Irwin/McGraw-Hill Series in Marketing .

ISBN: 0256209820

Source: General Book

Subjects--Topical Terms:
Economics
Marketing

Dewey Class. No.: X:51-8, K8;N6/TD3

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