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IEBM encyclopedia of marketing

Baker Michael J Ed

IEBM encyclopedia of marketing - London International Thomson Business Press 1999 - xiii, 865p. cm. - Intrenational encyclopedia of business and management series .

Includes bibliographical references; Index 833-865p

ISBN: 1861523041 (hbd)

Standard No.: 6650

Source: Shankar, Reference Collections

Subjects--Topical Terms:
Encylopedia
Operations research irt Marketing

Dewey Class. No.: B2T0b8Bk, N9 RR

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