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Advertising Principles and management cases

Dirksen Charles J and others

Advertising Principles and management cases - 6 - Homewood Richard D Irwin 1983 - xiv,622p cm.

Published previously as Advertising principles: Problems and cases

ISBN: 0256026467

Source: General Book

Subjects--Topical Terms:
Advertising

Dewey Class. No.: X:513, L7;M3

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