Multiattribute decisions in marketing A measureme
Green Paul E
Multiattribute decisions in marketing A measureme - Illinois Dryden Press 1973 - xvii, 396p cm. - Editors Series in Marketing. Ed by P E Green and Philip Kotler .
Bibliography p 3747-87; Appendix p 251-371
0030919150
General Book
Marketing IRT Decision Making
X:51:(S:44), L3
Multiattribute decisions in marketing A measureme - Illinois Dryden Press 1973 - xvii, 396p cm. - Editors Series in Marketing. Ed by P E Green and Philip Kotler .
Bibliography p 3747-87; Appendix p 251-371
0030919150
General Book
Marketing IRT Decision Making
X:51:(S:44), L3