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Marketing research Methodological foundations

Churchill Gilbert A

Marketing research Methodological foundations - 2 - Illinois Dryden Press 1979 - xix,668p cm. - Dryden Press Series in Marketing .

Appendix chapterwise & p 643-46; Glossary: p 650-58

ISBN: 0030455669

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:51b4, L6;L9

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